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Davidson Belluso (D/B) is currently working with the Arizona Department of Health Services on their Prediabetes Campaign to increase awareness of and enrollment in their Diabetes Prevention Program.

D/B started this awareness campaign by conducting extensive research and creating a strategic plan that would guide all aspects of marketing efforts. Included in this plan is the development of the brand’s overarching message, as well as the look and feel of the creative execution that would resonate with the target audiences.

Elements of the campaign include out-of-home, digital, social media, and print ads – including both an English and Spanish version.

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Though still early in the campaign, since launching on May 1, 2017, marketing efforts have yielded some impressive results:

OOH Impressions
Website Sessions

With the success of this initial launch, the campaign is scheduled to run again beginning September 2017.

Be sure to check out the campaign website for more details: http://www.azdhs.gov/prevention/tobacco-chronic-disease/diabetes/mission-possible/index.php

Davidson Belluso

Davidson Belluso is a full-service advertising agency founded in Phoenix, Arizona, in 2001 by Rob Davidson and Michela Belluso. With clients ranging from the private to the public, government and nonprofit sectors, Davidson Belluso specializes in healthcare, education, homebuilding, retail, travel and business-to-business industries. Client experience includes brands such as Huggies, Petsmart, Pepsi, Bank of America, Prudential, CVS/Caremark, Tempe Tourism Office, Phoenix Sky Harbor International Airport, Tutor Perini and ASU.