Scottsdale Community College

Scottsdale Community College

Davidson Belluso was retained to conduct a marketing audit to review the college’s communications program and develop a campaign plan to reverse the projected 8% drop in enrollment. In spite of a limited budget and tight turn around, we initiated a new campaign theme and implemented it in TV, radio, banner advertising, home page redesign and UI/Ux interface improvement, PPC landing page, and Facebook advertising.

Results were spectacular: 

PPC Clicks

More than doubled the
amount of PPC clicks
from the previous year.

Decreased the
cost-per-click average
by more than half.

by 26%.

Decreased the
cost-per-conversion by 36%.